About Us
We’re a friendly, talented and dynamic team with years of experience and expertise in presentations.
Your persuasive
presentation partners
How what we do helps you
It’s a funny old thing, when you draft a presentation. You scribble your thoughts down, work up key points, you write and rewrite and reshuffle your deck. But it’s all too easy to get caught in the detail. To lose yourself down a rabbit hole of statistics or deep analysis, adding layer upon layer of explanation and information, until it’s hard to see the wood for the trees.
We help you step back and see your communication through the eyes of your audience. To understand what moves them, what sparks their imagination, what resonates. And from there, we deconstruct, redefine and re-energise.
Because powerful communication is persuasive communication. It brings your audience on your journey, creating advocates along the way, until that journey becomes a movement.
Our method borrows from age-old thinking, but we bring fresh eyes and a passion for communications that inspire change.
Content
Design
Performance
The Five
Canons of
Rhetoric
Our approach stands
the test of time
Sometime around 50BC, the Roman philosopher Cicero identified five principles for persuasive writing and speech. Known as the Five Canons of Rhetoric, they’re still recognised today as the critical steps to creating a powerful communication. We’d love to say we came up with this ourselves, but some things are just too good to mess with. All credit to Cicero for informing our methodology (and indeed our name!).
Invention
Inventio
Arrangement
Dispositio
This is the ideas stage. It’s about pinpointing the crux of your message to your audience. This is where we ask, what do they need to know and why do they need to know it?
This is the construction stage. It’s about organising your message in a logical and strategic way. This is where we identify key points of emphasis and form a narrative structure with a clear call to action.
Style
Elocutio
Memory
Memoria
This is the artistic stage. It’s about bringing emotion to your message to elicit a reaction in in your audience. This is where we start storyboarding and design work, bringing colour and life to your story.
This is the consolidation stage. It’s about knowing your topic so well that it flows naturally and credibly. This is where our performance coaching helps; trying on your presentation until it feels like a second skin.
Delivery
Pronunciatio
This is the performance stage. It’s where you seize the attention of the audience and inspire them into action. This is where great storytelling, supported with strong visuals and an authentic delivery, leaves a lasting impression.
Invention
Inventio
This is the ideas stage. It’s about pinpointing the crux of your message to your audience. This is where we ask, what do they need to know and why do they need to know it?
Arrangement
Dispositio
This is the construction stage. It’s about organising your message in a logical and strategic way. This is where we identify key points of emphasis and form a narrative structure with a clear call to action.
Style
Elocutio
This is the artistic stage. It’s about bringing emotion to your message to elicit a reaction in in your audience. This is where we start storyboarding and design work, bringing colour and life to your story.
Memory
Memoria
This is the consolidation stage. It’s about knowing your topic so well that it flows naturally and credibly. This is where our performance coaching helps; trying on your presentation until it feels like a second skin.
Delivery
Pronunciatio
This is the performance stage. It’s where you seize the attention of the audience and inspire them into action. This is where great storytelling, supported with strong visuals and an authentic delivery, leaves a lasting impression.
WHY PARTNERWITH US?
“Thanks, these look great, you are seriously talented at this, these slides are beyond my dreams (especially in presentation mode with the animations)!”
Benjamin GrolGlobal Chief Digital Officer,Advent International
“Using the guys at Five Canons is like getting your car valeted. You give them your deck and it’s a bit of a mess but when you get it back it looks a million dollars and you didn’t have to lift a finger. Using Five Canons is a no brainer.”
David DreverChief Commercial Officer,VeryPay
Our Sister
Agency
Five Canons is part of a tight-knit family. Our sister company The Why is an award-winning creative communications agency specialising in events, films, and digital content. Feel free to take a look.
Let's Talk
We’d love to help you take your next presentation to another level. Drop us a line and we’ll get straight back to you.