Value proposition deck for a financial services company

A financial services company needed a marketing deck to explain a super-complex technical value proposition to C-level.

They’d built an amazing financial services product and wanted to clearly articulate the proposition – but doing so was proving a struggle. Prospects understood what it could deliver, but not how – leading to a lack of trust and therefore few take-ups.

It was evident that the ‘how’ was incredibly complex and riddled with jargon, so we spent a day workshopping the concept and figuring out what it was that was hard for people to understand. Then we focused on how to present the concept visually, demonstrating in a simple way how the product offered a solution. This was supplemented with a technical walk-through, which provided further clarity for the audience.