Investment deck for blockchain start-up

A blockchain technology start-up needed a deck aimed at early-stage investors to seek seed funding.

Their existing deck failed to convey the exciting opportunity this start-up presented. It lacked a clear explanation of the context of the offering and focused heavily on product features rather than the potential opportunity. With too many bullet points and just a few graphs, the general feeling was that it was too abstract for investors to grasp either the concept or the market need.

After researching the wider market and opportunities, we scrapped the previous deck and started from scratch – no bullets, no graphs, just a logical flow and real-life stories that proved this start-up was a real opportunity to invest in.