Mind The Gap

Powerpoint animation of an academic white paper

Authors of an academic white paper needed a deck aimed at the investment community to explain how they could fill the funding gap in unmet areas of need in the UN Sustainable Development Goals.

An attempt had been made to build a presentation using information from the source report – but the general feeling was that it was too detailed and did not articulate the proposition well enough.

We stripped down the content to its salient points and rearchitected the narrative flow into a concise and digestible story. Graphically we started from scratch, creating a minimal “brand” that hit the right mark for an investor audience, to visualise abstract information in a clear and easy-to-follow way.