Powerpoint animation

Ohio’s state lobby needed a Powerpoint animation to present the state as a great place for transformational industries to invest.

A huge report had been compiled to convince new eco-friendly corporations to locate their manufacturing base to Ohio. The problem was – where to start the story? So much detailed research had been done that the team were struggling to structure general messaging to communicate to a broad audience. And they also needed to segment that messaging into industry-specific content that could be targeted to the right audience at the right time. It was a Herculean task.

We dissected the research and the report to construct a logical, impactful story that clearly demonstrated the opportunity. Taking cues from their logo as our design theme, we crafted a dynamic deck which could be played out as a video, with an interactive element allowing the presenter to tailor the content to suit a specific audience.