The Future of Money

A community-driven crypto currency project with no funding needed to bring new users into its ecosystem to grow.

No assets existed, but the team knew they needed something that looked great, hit the right tone for the audience and – importantly for a cost-conscious community project – would be easy to update themselves.

We spent time understanding and distilling the proposition to create a compelling story on the right side of quirky, then visualised it in a way that didn’t feel like “just another corporate pitch”. Pushing Powerpoint to the limit with great design and templated execution, we designed characters that fitted the brand and developed an animation style that mimicked high-end motion graphics – but at a fraction of the price. We deliberately avoided on-screen text, to allow for multi-lingual usage at minimum cost.